Your customers now ask AI who to hire — be the name it says.
We're a specialist Generative Engine Optimisation (GEO) agency in London. We get your business recommended inside ChatGPT, Google's AI Overviews, Perplexity and Gemini — the answers London acts on, instead of scrolling a page of links.
A few worth contacting for that:
[A competitor], [another competitor], and Your Business — which clients rate for [your strength], based in [your area].
The results page is quietly being replaced by a single answer — and most businesses haven't noticed they've been left out of it.
Ask an assistant for the best accountant in Shoreditch or a family solicitor in Islington and you don't get ten links to weigh up. You get a short, confident recommendation — a handful of names.
Ranking on page one of Google no longer means being in that answer. The businesses that get named are the ones a language model can understand, trust and quote. Making sure that's you is the whole of what we do.
Everything that gets you into the answer.
AI-Visibility Audit
A clear read on how assistants describe and rank you versus rivals — and the exact gaps costing you recommendations.
Learn moreAnswer & Schema Engineering
Structured data, entity clarity and answer-shaped content so models quote you confidently and correctly.
Learn moreCitation & Source Building
Getting your business into the directories, reviews and articles that assistants treat as trusted evidence.
Learn moreLocal AI Search
Winning “best in London” and “near me” questions across AI Overviews and the major assistants.
Learn moreCitable Content
Genuinely useful, well-sourced pages built to be the passage an AI lifts into its answer — and attributes to you.
Learn moreMonitoring & Reporting
Ongoing tracking of your share of AI answers, so progress is measured, not assumed.
Learn moreA GEO programme you can actually follow.
Audit
We test what ChatGPT, Gemini, Perplexity and Google's AI Overviews say about you and your competitors today — across the questions that win business.
Engineer
We make your business unmistakable to a model: structured data, entity clarity and answer-shaped content that's easy to quote correctly.
Earn citations
We build your presence in the third-party sources assistants actually read — the listings, reviews and articles that make recommending you feel safe.
Measure
We track your share of AI answers over time, so you can watch visibility — and the enquiries that follow — compound month on month.
Same goal. A different game.
| Traditional SEO | Generative Engine Optimisation | |
|---|---|---|
| Objective | Rank a link on a results page | Be named inside the answer |
| Currency | Clicks | Mentions & recommendations |
| Content | Keyword-targeted pages | Answer-shaped, evidence-backed passages |
| Off-site | Backlinks | Citations in sources models trust |
| Speed | Weeks to months | Often days to weeks |
Senior, specialist, and new — on purpose.
We're not a large agency retrofitting “AI” onto a legacy SEO deck. Generative Engine Optimisation is the whole practice — and you work directly with the person doing the work, not three account layers away from it.
Specialist focus
GEO is all we do. No upsells you didn't ask for.
Measured, not mystical
A baseline and a tracked share-of-answer — you see what's changing and why.
London intent
We understand the local questions that actually convert here.
No lock-in
Start with a free audit. Continue only while it's working.
Find out what AI says about your business.
Tell us your website and what you sell. We'll test how ChatGPT, Google's AI Overviews, Perplexity and Gemini describe and rank you against your competitors — and send a short, plain-English report with the three highest-impact fixes.
No cost, no obligation. Turnaround within two working days.
Prefer to talk first?
A free 20-minute call — we'll look at your AI visibility together.
Book a callQuestions, answered
What exactly is a GEO agency?
A Generative Engine Optimisation practice gets your business named, cited and recommended inside AI assistants — ChatGPT, Google AI Overviews, Perplexity and Gemini. It's the discipline that sits alongside SEO for the age of AI-generated answers.
How is GEO different from SEO?
SEO earns a link on a results page; GEO earns a mention inside the answer itself. SEO optimises for clicks; GEO optimises to be the trusted source a model quotes and the brand it recommends. They reinforce each other, but the tactics differ.
How quickly will I see results?
AI models re-crawl and re-index quickly, so well-structured changes can surface in answers within days to a few weeks — often faster than classic SEO. Durable, defensible visibility builds over two to three months.
Do I still need SEO?
Yes. Strong, well-structured content helps you rank and helps you get cited. We build on your existing SEO rather than replacing it.
What does it cost?
The initial AI-visibility audit is free. Ongoing programmes are scoped to your goals after you've seen it — there's no lock-in and no obligation to continue.
See what AI says about you — before your competitors do.
Free audit. Two-day turnaround. No obligation.